Pecking Order

I have always been fascinated about how trends flow through the entertainment industry and down to us - the janta. Stuff like - where they start, how they escalate (or drop) and then how they filter through to us.

I followed this particular brand trend from the inception. This really explains the flow.

I first heard of and saw an Ed Hardy tee shirt on Madonna in 2006. After that I saw several Hollywood stars like Justin Timberlake sporting Ed Hardy t's.

In 2007, they got very popular with our Bollywood stars. They hit big time in India after stars like Kareena Kapoor and Salman Khan were seeing sporting them.

In Fall 2007 the Ed Hardy stores opened in India and now in 2008 we see the "aam janta" wearing them. It is another thing that our desi tube stars fall in with the rest of us - take a look at one of them sporting an Ed Hardy tee last week

Dunno if you have heard of him, this dude is named Ashish Chowdhry (yes this is how he spells it - he is still hoping numerology will help him)

So now the pecking order stands revealed. Elementary, my dear Watson.